Monkey

Branding, web design, app design, email marketing and printed media

Pasini Promotions was, and continues to be, responsible for the design, rollout and promotion of Pasini Leisure’s Monkey App. As an app targeted towards the diverse audiences that visit each of Pasini Leisure’s venues, the brand we created had to be bold and instantly recognisable, but also dynamic and able to exist comfortably alongside a variety of other brands.

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We worked with our partners Pepper on the development of the app. They handled the technical side of things whilst we took ownership of the design and marketing of the app.

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Conversion rate after download

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Increase in total spend week-on-week

Communication with customers who were used to the old loyalty system in-venue was just as important as communication with the staff who are on the front line of delivering the marketing message to customers.

Clear brand guidelines from day 1 were crucial in ensuring our message remained consistent throughout the launch.

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